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Brand: Martec International

Content Type: Individual Course

Communication Method: AICC

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The objective of the Introduction to Retail course is to provide an understanding of the basics of retailing. This program is designed for sales, marketing and related professional services people who need a detailed understanding of the retail industry and how it works. It will be particularly valuable to sales and marketing organizations using a solution selling approach. Estimated time to review the course is 4 to 6 hours.