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Brand: Martec International

Content Type: Individual Course

Bundle Feature: Also available as part of a bundle

Communication Method: AICC

Technical Requirements: Click here for details

 

Understanding Retail Go To Bundle

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Fundamentals of Retail is the first of the 8 modules in the Understanding Retail course. It is available as part of the larger Understanding Retail course or as a separate stand-alone module.

By the end of this module you should be able to:

1. Describe the entities in the supply chain.
2. Explain core retail fundamentals: The basics of retailing, retail formats and their characteristics, the challenges facing the industry and key trends in the industry.
3. Define consumer types and their impact on retail strategy.
4. Identify different retail strategies.
5. Explain the main key performance indicators used in retailing.