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Brand: Martec International

Content Type: Individual Course

Bundle Feature: Also available as part of a bundle

Communication Method: AICC

Technical Requirements: Click here for details

 

Understanding Retail Go To Bundle

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Retail Marketing is the seventh of the 8 modules in the Understanding Retail course. It is available as part of the larger Understanding Retail course or as a separate stand-alone module.

By the end of this module you should be able to:

1. Explain the importance of seasons to retailers.
2. Describe how the seasonal cycle impacts decision making on a wide variety of factors.
3. Relate seasonal events to the impact on planning and decision making timelines.
4. Describe how floor layouts and merchandise presentation techniques in store impact sales.